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The Battle of the Tablets

The Battle of the Tablets

“On Donner, On Dancer, On Prancer and Vixen, On iPad, On Kindle, On Nook and Blitzen!” Tis’ the season for holiday spending and consumer electronics dominate the top of holiday gift lists this year. And this year’s fiercest competitor? The tablet.

According to a survey by deal aggregation website TechBargains 67% of shoppers do not own a tablet; 64% plan to purchase a tablet in the next six months. Let the battle begin! Predictions are fairly even with 35% stating they’ll want to buy an iPad 2 and 32% wanting a Kindle Fire. Sarah Rotman Epps, a senior analyst at Forrester Research, said the iPad is the clear leader in the tablet space with 28.7 million units sold worldwide to date. But if Amazon can sell between three and five million tablets in the final three months of 2011, it would quickly become the most notable competitor to the iPad.

Listed chief among the reasons for the Kindle Fire’s popularity are its low price of $199, as opposed to those of its closest competitors, $499 price tag for the iPad and $249 for the new Barnes and Noble Nook. Another big draw for the Kindle Fire is the impressive catalog of apps offered, including those from Netflix, Facebook, Rovio, Twitter, LinkedIn, Angry Birds, and Pandora.

In terms of quality of the device, the Kindle Fire is closest to the Barnes and Noble Nook. A drawback of the Nook is that does not have access to a large, ready-made catalog of online content, which the Kindle Fire does through Amazon. Other device considerations are battery life and storage capacity: 11.5 hrs on the Nook vs 9 hrs and on the Kindle Fire.

Who’s beefing up their holiday shipments most in the pre-season? The supplier for Kindle Fire’s touch pads, Wintek, has raised its shipments to provide between three and three-and-a-half million units to Amazon before January. IHS iSuppli sees Samsung slipping into the No.3 spot on global shipments of 1.37 million Galaxy Tab tablets in the fourth quarter, and Barnes & Noble will follow closely behind with Nook Tablet shipments totaling 1.32 million units. HTC is expected to round out in the top-5, shipping 355,000 tablets during the quarter.

So who do we have our money on to win the tablet battle? We’re only in the early rounds, but we can say its not going to be a TKO.

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This is a fine art book packaged in an app. This book by Melvin Sokolsky documents his time (then and now) as one of the worlds leading fashion photographers. This book is filled with some of the most memorable images in fashion photography. Melvin takes the time to explain his artistic process while enlightening the reader with imagery.

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One of the things we are keeping a strong eye on at Branded Research is how Android will be integrated into set-top boxes and TV’s. Below is an explanation by Business Insider of whats happening in the manufacturing market and why many of them will likely pass on Google

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